While high-performance SUVs seem like overkill, with the way current automotive trends are, it’s something we’ll have to get used to. For us petrolheads, it’s something we’re not too fond of, but that’s the way it is. Manufacturers won’t live another day if they listen to us. However, if they listen to the crowd, they will. Following the footsteps of Maserati, Porsche and Lamborghini, news broke out that a Bugatti SUV might become a reality in the near future.
Over the years Bugatti has introduced a few new models to the global hypercar market. Two to be exact, if we’re not counting variations of the base model. There have been a couple of concepts though, with the gorgeous Divo being the latest.
Being under the belt of the Volkswagen group, the idea of an SUV is something that Bugatti should have no problem coping with, as it can easily borrow certain elements from its relatives such as VW, Porsche, and Audi or maybe even Lamborghini, as they’re all owned by the same people. What’s not an easy task, however, is the question is such a thing worth it?
The guy sitting in the CEO chair over at VW’s Bugatti department, Stephan Winkelmann, said that in his opinion, the brand is ready for building more than one model. It would seem that Bugatti is doing rather well in the financial department, as they’ve finally started thinking about adding a second model to be built next to the still-in-production Chiron. On the other hand, I could be completely off and they’re thinking of an SUV as a “budget” option for those of us that don’t have millions, and that it’s their money-making strategy. As luck would have it and knowing the Bugatti trademark, if there ever is a Bugatti SUV, it’ll surely be a six-figure car.
Cater To The Masses
Looking realistically at the whole thing, it would make perfect sense for them to make a high-end Bugatti SUV. Following the hybrid trends and VW experimenting with hybrids and electric vehicles, it wouldn’t surprise me if the luxury SUV gets to be a hybrid. There surely won’t be anything similar to a massive 8 liter W16, as much as I’d love to see that, but thinking of the average Joe, it’s too much. Both in the maintenance cost and day-to-day use, it would end up emptying your pockets in a matter of no time.
Price wise, it would have to be something that would appeal to the masses, at least as a base model. The exclusive option can still be left to those with deep wallets. If I had to guess, I could imagine the Bugatti SUV being a sort of a Lego kit that comes pre-built. Being family with the popular SUVs like the Porsche Cayenne and the Audi Q7, it would be a smart and safe move for the heads of Bugatti to use their chassis as the foundation for their economic endeavor, as it’s already tried and proven.
The Bugatti SUV Is On Hold
Mister Winkelmann’s standpoint on the whole Bugatti SUV story is that it’s something that would bring more money into the company, as opposed to a new limited run hypercar. He also stated that whatever comes next for Bugatti is on hold as the parent company has “significant investments in projects like autonomous driving and electric cars.” I guess we’ll have to wait for a while before something new pops out of the Bugatti production line.
I see the current trends of big cars a little ironic. On the one hand, we’re looking to reduce pollution, save the environment and reduce the greenhouse effect. But on the other, the cars are getting bigger and bigger, while the space inside is smaller and smaller. We all end up alone in the car most of the time. But, that’s what being a petrolhead is I guess; we want light, nimble and fast cars.
Despite my disinterest in SUVs, I’m still looking forward to the Bugatti SUV, as I know it’ll end up being crazy, just like every other Bugatti.