Thursday was an exciting day, as Apple Inc. reached $1 trillion in valuation for a moment, rallying the entire investment community in absolute amazement and astonishment.

Today saw Apple shares climb above 207 for the first time which was a cause for celebrations.

Over the years, Apple has made many investors rich as it continued to hit all-time highs, and today was no exception.

You still have some who are wondering if the technology sector is finally at a plateau, with companies like Facebook, Google, Tesla, Netflix, and Microsoft all face unique challenges in trying to grow their user base and revenues further.

How much more can Apple increase its market cap beyond 2018?

Say what you want about Apple, but it indeed has grown exponentially under the guidance of CEO Tim Cook ever since he took the reigns from the late founder Steve Jobs.

He has managed to maintain a successful course that a lot of other companies can only dream of at this moment.

And to add things further to the mix, we have the anticipated release of three new iPhones next month.

Archrival Samsung is set for an early release of the Galaxy Note 9, and will officially announce the Note, August 9th which is next week around this time. Samsung hopes to disrupt some of the iPhone sales with a device which may be the last of its kind in attempts to streamline their product portfolio.

Yes, this might be the last time we hear about a new Galaxy Note device.

Some might argue that iPhones are merely rehashes of the previous generation with minor and major improvements paired with inflated prices.

That may be true on some levels, but on the flip side of things, these products work well and sell well too.

iPad Pro

Take for example the iPad. Much hasn’t changed from the first generation till now. Sure we have upgraded hardware internals that delivers a faster and smoother experience than the original, but the shape remains mostly the same. And to be honest, it doesn’t need to change in my opinion. As far as tablets go, the iPad has the competition beat.

The iPhone X set a new standard for the company with its near borderless display, along with the infamous notch and superb processing power.

But at the end of the day, we still have the same grid row of icons which is the same layout as the first iPhone, but just prettier.

Customization options aren’t nearly as extensive of that on Android handsets, which enjoys a more substantial market share, and that’s a deal-breaker for some power users.

What’s next for Apple? Can they remain as profitable as they are with the current roadmap of product cycles?

More consumers are holding on to their devices longer than before, and are not upgrading as fast as they used to.

These higher prices for smartphones no doubt have a little to do with that, as with the lack of real innovation.

Apple is pushing its way into the health sector with success. Now patients can pass on to their doctor medical records and spreadsheets from their iOS devices, which can prove to be most convenient, as health records data is securely stored and encrypted.

There’s still a lot of room for growth from the $1 trillion company for the future. As we near closer to September and the holiday shopping season, 2018 may be an even more impressive year for Apple Inc.

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