Spending more on marketing and promotion doesn’t always mean that you are reaching a larger target audience. As a matter of fact, sometimes It can be the other way around. You can spend thousands of dollars on newspaper and radio advertising, and later realize that your 100 dollar ad on Instagram performed better. Most of the time, your marketing plans decide the success of your campaign.
While there are many companies with unique approaches to marketing, here are three that stand out from the crowd; StickerYou, Tim Hortons, and BioWare.
If you live in Canada and if you have the slightest interest in stickers, you need to know about StickerYou. Founded in 2008, and owning the largest Sticker shop in the world, StickerYou has its own unique approach to marketing resulting in world-wide success.
The founder of the company, Andrew Witkin, believes that the best strategy of marketing is to combine traditional and digital marketing under one umbrella. And the company seems to be sticking with its philosophy religiously.
StikerYou started as an eCommerce only operations but now owns a brick and mortar store. It may sound counter-intuitive to most people as it’s common for businesses to close down their physical stores in favor of an online store and not the other way around.
But what StickYou is doing is experimenting with Experiential Marketing. While running a physical store is more expensive than running an online store, such a marketing strategy will increase the perceived value of brand and also gain trust among customers.
StickerYou also occasionally offers discounts on its Stickers, Decals, and Temporary Tattoos in addition to participating in various events and exhibitions.
The company also works with companies and select artists, which, according to them, is very rewarding for both parties. For example, the company will be hosting a sticker art exhibition this fall with works from renowned artists such as Matthew Hoffman and Shepard Fairey.
After Burger King acquired Tim Hortons in 2014, the public experienced a drastic decrease in the quality of food offered. The reputation of the brand took a big hit too.
It was essential for the company to get its marketing strategies right while improving the quality of food and also the service at the restaurants. And the company was able to do just that!
Thanks to their creative Instagram posts and massively popular contests like Roll Up The Rim, the company was able to wow its customers again. Tim Hortons’ Instagram feed is filled with irresistible maple glazed donuts and mouth-watering drinks, which certainly draws a lot of public attention.
Canadian video game developer, Bioware, is undoubtedly a big name in the video game industry. Having developed games such as Jade Empire, Star Wars: Knights of the Old Republic and Mass Effect, the company has a huge fan following.
Like StickerYou and Tim Hortons, BioWare is creative when it comes to its strategic marketing. The company hosts events throughout the year where gamers can meet the developers behind games like Dragon Age, and Anthem.
Through these events, developers get insights about what their fans loved about the game and what needs improving. More importantly, gamers feel connected to the game developer and appreciate the fact that developers take notice of their suggestions. It’s a win-win situation for the video game developer.
It’s not just discussions with the game developers, though. BioWare is also in for hosting events like “Artist Wall” where famous artists like Todd Nauck and Tony Parker create original pieces inspired by games such as Apex Legends and Plants vs. Zombies.
In addition to that, the company also has an Art Wall at the Montreal studio where they take artwork from their fans. Small initiatives like these are helping the company connect to its fanbase.
So, there you have it. These were some of the unique marketing plans laid out by growing companies of Canada.
If you own a company and are looking to grow your customer base, always remember to value your customers and keep up to their expectations. On top of that, it’s always a good idea to come up with unique marketing plans that remind the customers of you and nobody else.