Social media has undoubtedly played a pivotal role in our daily lives in the past several years. From profile updates to political advertising campaigns it is hard to doubt the power sites such as Facebook wield over the vast majority of the population. Maybe that’s why this latest scandal involving Cambridge Analytica is attracting a lot of attention as more people are in an uproar over the most recent series of events.

Some investors of Facebook are showing their disappointment over the handling of user data by selling off shares of the company.

Powerful CEOs such as Elon Musk recently denied the relevance of the social media platform and went as far as to delete accounts for Tesla and SpaceX.

It doesn’t stop their either, as the British Parliament folks are seeking answers to some very tough questions from the company.

There are loud calls for Mark Zuckerberg to appear before the U.S. Congress to give an accounting of what he knows.

In a brief interview last week with CNN, Zuckerberg said that he would appear before Congress if he were the right person with enough inside knowledge of what went down. If he wasn’t then he would let other members of FB appear and testify before the government.

Things seem pretty tough for Mark, as more users are questioning the safety of their privacy.

Those personal quizzes that a significant portion of users volunteered answers to, under the assumption it was being used for university research proved to be untrue at the least.

Facebook Cambridge Analytica
FILE PHOTO: A man is silhouetted against a video screen with an Facebook logo as he poses with an Samsung S4 smartphone in this photo illustration August 14, 2013. REUTERS/Dado Ruvic/File Photo – RC172F69CDF0

One thing that’s clear is the growing movement encouraging users to delete their accounts as a response to the crisis.

Many feel that FB cannot be trusted with their personal information in one way or the other.

Due to this weeks scandal, it’s clear that our privacy is up for grabs to the highest bidder and those feelings of mistrust aren’t unfounded.

I’m not here to support deleting or keeping your profile. We’ve said it many times on this blog and will repeat it.

Whether you use social media, Google Search, or any part of the Internet, there is no such thing as 100% privacy.

Your mobile phone and computers are just as vulnerable to these types of scandals, and they will probably continue to be so, in the foreseeable future. That is unless new regulations are put in place by the ruling authorities to prevent these failures.

I just feel that we shouldn’t be at all surprised at the latest news. Afterall, how often do we download an app or enter into a website and agree to the privacy policy without ever reading it?

Or how often do we grant apps permission to our microphone, camera, and address books when they may not need access to these functions?

I’m not saying what went down was at all ethical, nor am I defending the actions of both parties involved.

Tech companies need to do a better job at protecting users privacy by putting in better safeguards.

Whenever a platform is free, often the real product is your data. This isn’t the case in every situation, but it is best to keep this at the forefront of your mind when signing up for new products and services.

If anything, this latest revelation should be a wakeup call to guard the things that we put up on the web.

The conversation between companies and consumers is an evolving one when it comes to trust. Innovation fuels change, and new disruptions are paving the way to better experiences.

Industry experts and thought leaders all have their varying points of view when it comes to privacy.

But the real experts should be you the users. Knowing the potential risks involved with sharing your digital life should have meaning to you, and careful consideration should be given towards your personal content.

Facebook is in damage control at the moment, and for this company to maintain the trust of its users, somethings are going to have to change.

Limiting what you post online, and being more careful with the quizzes you answer will help some, in the long run.

We will have to wait and see how this entire fiasco unfolds for the largest social media platform.