A.I Audio Transcription
The iconic industrial designer Jony Ive is leaving Apple later on in 2019, to start his own venture LoveFrom, which looks to be launching in 2020.
Jony Ive leaving one of the world’s most valuable company is big news and one that could have ripple effects for years to come, maybe.
Mr. Ive is the creative brainchild behind Apple’s iconic designs ranging from the iPhone, iPod, and iMacs.
For close to 30 years, Jony Ive has been an influential figure, the creative force if-you-will, behind much of the hardware and software that runs Apple’s products.
But a big departure such as this comes at a critical time when US/China relations are under strain.
CEO Tim Cook seems confident enough that things will work out for the better, and is thinking of potentially moving some of the iPhone production outside of China to Taiwan.
With Tim’s Chief Design Officer branching off and the reality of slowing iPhone sales, things are looking a bit shaky at the Big Apple.
Samsung was looking to sue Apple because of a contract dispute over OLED panels.
Apple didn’t buy close to half of the panels of what they were supposed to from Samsung.
There might not be much to worry about anyways, because Johny is leaving the company he spent much of his carrier, to start his own design firm, with Apple being his first customer.
Not bad for a startup!
LoveFrom could go down as one of the most successful startups that we have seen in recent times if business pans out well.
More than likely, Jony will remain an important asset in the design process of future Apple products because of his track record with the company.
Jony told The Financial Times:
While I will not be an [Apple] employee, I will still be very involved — I hope for many, many years to come
What’s Next For Apple?
While there isn’t any news as of this writing to suggest a successor, I’m sure by the end of the year Tim Cook will appoint someone else, internally to the position of CDO.
How much more can Apple innovate its products?
This year’s iPhone 11 won’t be that much different than the current iPhone 10x variants.
Sure, we will get faster processors and updated camera internals.
But with a high price tag, will these new breeds of iPhones warrant a hardware upgrade? My guess is that for most consumers, not likely.
Another question to consider, is how closely will Jony Ive’s new company work with Apple?
Sure he has a long history and a solid track record with the organization, but the reality of this situation is LoveFrom will be an independent entity, free to do as they please.
Does this open new doors for competitors such as Samsung, Google, LG, and others?
Nothing will stop LoveFrom, from working with various companies who need expert design services in upcoming products.
2020 will be an interesting year for Apple to say the least.
To avoid a lawsuit from Samsung, they have promised to use those OLED panels we mentioned earlier, in upcoming products which might settle the current agreement for Samsung.
We won’t likely see OLED in the new 16-inch MacBook Pro this year, so don’t count on that.
We might, however, see OLED in next year’s iPads, which is a great thing.
As for now, LoveFrom will be under the microscope of the entire tech community.
It’s easy to start a business, but it is more of a challenge to keep it running profitably.