I don’t think anyone will take offense when we say that Google’s Pixel C Android tablet is dead in the waters, or more accurately on the Play Store.

Launched in 2015, it was the company’s answer to Apple’s lineup of iPads. It was a hybrid mix that promised the versatility of and portability of a small netbook.

But the writing has long been on the wall, and sales have slumped globally for tablets, because of a lack of interest in the entire category on the whole.

Apple and Samsung are both active players in this particular segment. Both of these companies are also seeing weak demand for tablets, as shipments continue to drop roughly, some 20 percent, year over year.

That overwhelming want to upgrade just isn’t there for most consumers.

I’m still using my iPad Air which was released near the end of 2013, and I see no need to upgrade. In fact, I barely use it.

But when I do, it still performs as it did on the day I bought it. Or does it? Is Apple intentionally slowing down the performance of my device also?

Maybe the powers at be, need to condition us harder into upgrading as they do with smartphones.

For the $599 price tag, customers might as well pick up a basic laptop which offers more functionality and versatility.

The 64GB variant of the Pixel C is no longer found on the Canadian version of the Play Store. But that doesn’t mean Google won’t support the device with updates:

As is common when a device has been out for a few years, we’re now retiring Pixel C and it is no longer available for sale. However, we are committed to updating and supporting it, including the recent update to Android 8.0, so customers can continue to get the best out of their device. Our newly launched Google Pixelbook combines the best parts of a laptop and a tablet for those looking for a versatile device.

If you are wondering, the Pixelbook comes in at a higher premium, but with more features and performance at $1,299 CAD.

Currently, there is a $120 CAD discount which includes free shipping.

Well, so long Pixel C. I bet most of you have forgotten about that tablet since it was first launched. It’s hard to blame you; smartphones take the lions share of the spotlight.

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