In a world that’s full of noise, it can be hard to get attention. You’re not alone. Plenty of businesses struggle to get followers to interact with their page, or like their posts even. In this article, we want you to take a step back and have a second look at your social media strategy. Maybe something is missing.
Read our tips here, and you might just find something useful that you can apply to your business’ social media strategy.
Tips For Building A Killer Social Media Strategy For Your Business
1. Be clear with your goals
There can’t be an effective strategy without a proper purpose. Think, what is it you want to achieve with social media? Is it to get more people to visit your website? Get more customers? Grow your email list? Increase engagement and get viral? Decide what you want to do first, and it’ll be easier to take the right steps from there.
2. Focus on worthwhile platforms
When I say worthwhile platforms, I’m talking about ones that actually make sense for your business. There’s no use going on Snapchat when all your target audiences are using Instagram and Facebook.
Take the time to identify the platforms your customers use and focus your social media efforts there. Social media management takes a lot of work; you don’t want to spread yourself too thin being in all places when you could be devoting your time to a few profitable ones.
3. Think of aesthetics
Whether you like it or not, social media can be one superficial place. People love to share highlights of their life to their network, and if not, they’re sharing things that inspire them, make them happy, or entertain them. They also tend to gravitate towards eye-pleasing designs.
If you want to have a killer strategy for social media, you need to think about the aesthetics of your pages. This can consist of posters, collages, banners, cover photos, and profile photos.
You can use photos for your social media as well as create your own graphics. If design is not your strong suit, consider hiring the services of a social media graphic designer. They are well-versed in the world of social media design and know exactly what works best for your brand provided you communicate your needs clearly with them.
4. Post frequency
Posting once or twice a day is often not enough. If you really want to increase your engagement through Facebook, you need to increase the frequency of your posts. This gives your page a good chance of getting noticed by users all throughout the day. Of course, you don’t want to bombard users with frequent updates so do some A/B testing and see which frequency works best. You can also look to your competitors. Go to pages of your top competitors that get high engagements and see how many they are posting each day and at what times.
Hashtags are more than just a bunch of words sitting next to a hash sign. It’s a way to label a post, track it, and get more people to engage. Think of the most popular product campaigns today. Most of them come with their own hashtag. It not only adds a name to the campaign, but it also makes it easier for companies to track conversations. These are just some popular hashtags that you may have come across on social media.
So the next time you have a promotion or event for your business, consider creating a hashtag for it. People actually do use hashtags when they participate in the campaign, and it might just help get the word about your business.
6. Use that data
Almost all social media provide some kind of analytics where you can see how well your posts are doing. Take advantage of that data to improve your performance. You don’t want to go at it blindly doing things which you “think” might work. Data are hard facts that tell you how your customers behave. Leverage that information and create a social media strategy that will crush your competitors.
What has helped you create an effective social media strategy? Share your thoughts in the comments below.