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The rise of customization within the Canadian tech sector is gaining popularity among consumers. Companies can no longer afford to ignore this growing trend by solely focusing on outdated mass production business models which have been a staple since the Henry Ford era.

Mass producing products might be the only way forward for some companies that have no other choice but to rely on such concepts.

But it’s 2019, and the made-to-order approach is now proving to be very lucrative for other major brands that are absolutely crushing their niche markets.

When a company can offer a high-level of personalization for their products or services, a deeper level of understanding in consumer behavior emerges.

As a result, when an organization can understand the essential needs of its customers, the value of the services that are being offered increases tremendously which produces a win-win situation on both sides.

We are witnessing a shift from the robotic company like persona of yesteryear, to a more progressive transformation, where brands are showing their human side.

The Other Side Of It All

But it’s not all roses and sunshine. While the customization of products and services does have clear benefits, some companies fail to address the other side of the coin regarding UI.

When a user interface is cluttered, or littered with too many options, it can be hard for someone to make a clear-cut decision.

Complicating the decision-making process takes up more time. Time that can be well-spent on other vital matters.

Remember the Samsung Galaxy S4 and S5? They were excellent phones at the right price-point.

The problem was these devices offered more features than what customers needed or wanted.

So as a result, some of the features these devices included, such as Smart Scroll, S Translator, and Air Gestures, were seen as gimmicks, and for the most part, remained unused throughout the life cycle of the product.

As a company, you always want to avoid a high barrier to entry, by offering more choices that are needed.

A Streamline Approach

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You often hear the statement, “less is more”, and for the most part, that is correct.

Striking the right balance between options and features is a formula that only a select few companies have fully grasped.

We are all busy, and we are all creatures of habit. Most of us lead stressful lives, and for this reason, we all suffer from short attention spans.

We want the best results, and we want it now, or at least in the next five minutes.

For these reasons, some of the most successful brands within the tech customization space, offer drag-and-drop editors to help their customers.

Drag-and-drop editors have come a long way from what they once were, to now being intuitive online tools that allow for the right level of personalization.

As a customer, uploading your artwork, logos, and written copy to a platform is a simple way to control your branding when you are looking for the right services.

It’s an intelligent, emotional approach, which leads to increase benefits for a personalized product experience.

For B2C purposes, a company that offers such high-level experiences doesn’t have to compete on prices. Instead, more focus can be directed towards adding increased value to the customer.

As a consumer, we can look forward to high standards which in turns translates to better quality.

Mass Customization Is The Future

We are headed towards a future where the flexible personalization of made-to-order products will dominate the landscape.

The dictatorial rule of corrupt corporations telling us what we need is coming to an end.

Now, innovative tech companies are asking customers what they want, and are delivering at a high-level.

It’s a new frontier in business, with bold new players reaping the benefits of such a stable model.

The entire concept of mass customization is a partnership or collaboration of sorts between business and customers.

Matthew Barnes
Loves all things tech. He's a musician, writer, and founder of Techmalak.