Whatever the occasion, dressing your best is usually the safe bet for that function. Today, Nogs takes on the world by launching a line of fully modular sunglasses which promises to match seamlessly with your outfit.
A lot of people wear sunglasses whether it is for driving, fashion, or just for having plain old fun. Instead of buying a dozen pairs of eyewear to match your function, Nogs comes up with a creation to simplify your life.
Laurent Albouy, who is the founder of Nogs says in a press release:
Nogs wants to change the way we perceive eyewear, no longer as a costly necessity but as a fashion statement, a place for creative expression
Albouy found his passion for eyewear as an engineer and product designer within this niche.
Much the same as a lot of entrepreneurs, Laurent wants to enhance and bring a level of innovation on top of what is currently offered for eyewear.
With the promise of modularity, durability, and affordability, this product may be a win for the company which seeks to raise at least $20,000 for their crowdfunding campaign.
Using a single tool, users can switch out the frame and lens quickly to achieve the perfect look. The frame is made from a light and flexible material called Nylon TR90, which incorporates a plastic polymer compound within its structure. This makes Nogs Scratch resistant and easy to wear.
At $90 a pair, that’s 50% of the retail price of $180, these sunglasses seem to pack some features that may warrant the price. The Nogs lenses are supposed to be 100% certified against long wave ultraviolet A (UVA) and short wave ultraviolet B (UVB) rays.
There’s also a Blue blocker lenses option that promises to balance the natural day/night cycles, and funny enough that triggers my memory back to Dr. Geek on Venice Beach with that Blue Blocker rap. Google it, if you’re to young to remember.
According to Nogs, they already have some of their products selling in various stores across Europe in popular destinations such as Paris, Brussels, Barcelona, and Athens. They also are selling to Canada in Quebec.
It’s always hard to tell if a new crowdfunding campaign will take off. But with a compound annual growth rate (CAGR) of about 6% between 2016-2020, the sunglasses market is heating up and Nogs aims to establish itself among the major players such as Oakley, Luxottica, Safilo, Essilor and others for stylish eyewear.