Entrepreneurs often struggle to keep up with all the tasks they need and want to do to grow their startup business. Many wear multiple hats within the company to keep overhead as low as possible during the early months and years, but this can be time-consuming and exhausting.

The good news is that technology has evolved much in recent years, and there are now multiple productivity tools and apps that entrepreneurs can use to save time and keep up with a lengthy to-do list.

If you are not using at least a few of these resources, you may want to explore them thoroughly to learn how they can help you to be more efficient. 



G Suite

Google offers a free email through Gmail, but it also provides a more robust set of resources that are ideal for entrepreneurs to use through G-Suite. With a basic package available for only $5 per month and a premium package priced at $10 per month, both options are very reasonably priced.

The basic version can help you to better run your business by providing you with a calendar and scheduling capabilities, and these are cloud-based. This means that you can get access to them on your smartphone, laptop or desktop as desired. You also will benefit from video and voice conferencing as well as the ability to share files with others through a cloud-based platform.

The premium package adds onto these features by giving you unlimited cloud-based storage capabilities, the ability to audit user activity, archiving and search functions for everything from chats to files and much more. There is also an enterprise package available upon request.

Office 365

Office 365

Microsoft also has several excellent packages to choose from that can streamline your operations and boost productivity. The basic package is available for $5 per month, and it gives you email hosting with a customized domain name to create a professional appearance for your business.

You also will benefit from access to programs such as Skype for video conferencing, Microsoft Team and One Drive for collaborative projects, and several others. An upgraded package is available for $8.25 per user per month, and it also includes access to Microsoft applications such as Word, Excel, Powerpoint, and others.

However, the apps available in the basic package are not included in this package. For access to the apps and programs, you can choose the highest level package, which is available for $12.50 per user per month.


Trello Dashboard

If you are looking for an efficient way to manage your team and to coördinate activities, Trello is an exceptional application that is available without cost to you. It boasts an easy-to-navigate dashboard that is organized by the day or by the projects that you are assigned to.

You and your team can share files, collaborate by commenting on them and more through this program. It is also compatible with Google, Slack and other collaborative programs, making it more user-friendly and functional.



Whether you need to regularly share files, videos or images with others inside your business or with clients, Dropbox is a great program to consider using. This is a free program with paid options along with several great applications. For example, you can store your files in this cloud-based program for you to access at any time and from any location where you have an Internet connection.

Others can also access these files in real-time. This prevents you from having multiple versions of the same document floating around. You can easily collaborate to work on Powerpoint presentations, major reports and more through the use of this program.


Slack Group

Slack is another excellent collaborative resource that you can use free of charge. It is ideal if you work in teams within your company or if you regularly outsource some of your tasks to contractors. You can create teams or work groups within Slack, and files can be shared within an assigned group.

There are also private, and group chat features available that make it easy for everyone to stay on the same page in real-time without having to sit through lengthy and time-consuming project meetings.

Google Analytics

Google Analytics

Creating effective marketing is critical for a startup business. You may be looking for a way to save time and money in this area without sacrificing results, and Google Analytics may help you to accomplish this goal.

Through this program, you can quickly research your market by creating customized surveys, learn more about the customer experience your company provides, optimize your content, adjust your marketing tags with ease and more. While there is a cost associated with using Google Analytics, you may find that this is a strategic way to boost marketing results.


Social media marketing is a cost-effective way to reach out to your users and to target new customers as well. Hootsuite is a paid program that allows you to manage all of your social media accounts through a single dashboard.

Creating and posting timely content on social media sites is critical, and HootSuite also lets you schedule posts on various platforms to ensure timely delivery of marketing messages. Adding to its benefits, HootSuite has comment control and management features as well as a robust analytics feature.

With so many excellent resources for entrepreneurs to use that are either free or affordably priced, it makes sense to start incorporating some of these programs into your daily routine. Take time to learn more about a few of the options that are most appealing to you to get the ball rolling.

Josh McAllister
Josh McAllister is a freelance technology journalist with years of experience in the IT sector. He is passionate about helping small business owners understand how technology can save them time and money