We all know that new advancements in technology change the marketing landscape at a rapid pace. And in such an environment, you cannot simply rely on your gut instinct when it comes to promoting your business.

That’s where data comes in handy. Still, simply hoarding data is never going to do the trick. What you need is a set of valuable information that you can use to improve your marketing efforts. This being said, we have come up with a list of five ways data can help you boost your marketing strategy.

It helps you stay on budget

Staying on budget while getting enough ROI is one of the biggest tasks entrepreneurs have to face. And by using data, you’ll make sure your marketing efforts are more focused which is always going to help you stay within your budget. For example, if you’ve invested in a video marketing campaign for your business, you can keep track of how many views you’ve had and how many people have engaged with the content of your video. If the data shows you your campaign is not well-received, you can stop investing in it and use that money for something else.

It helps you find your target audience

Marketing Strategy

One of the things you have to do when investing in marketing is specifying buyer personas for your business. User profile data is a real backbone for tasks like this. You can gain access to more than 200 data points that will help you understand who your customers are. This includes their names, gender, age, location, interest and more. And by creating such accurate buyer personas, it will be easier for you to come up with marketing efforts that will help you reach your target audience.

It provides you with better content for your customers

It’s critical that you supply your customers with quality content. If your content doesn’t serve the purpose, you’re only wasting your effort and time on it. Many people think that data and content don’t have much to do with each other, but this is not the case. For example, you can use Google Adwords’ keyword planner to come up with keywords people search for. This will allow you to come up with an idea for your next blog post. Not only this, but you can also use data to see whether that post was a good idea and if you should stick to similar topics.

It makes promoting your business easier

The chances are that you think using data to promote your business makes the entire process more difficult. On the contrary, the new advancements in technology now allow you to collect all the necessary data without having to do much work. For example, you can use a business analytic software that can help you with calculating and analyzing your data. And the more valuable data you have, the easier it will be to choose the best way to promote your business and get the targeted ROI.

It helps you gain a competitive advantage

Another great thing about data is that you can use it to gain a competitive advantage. Data can help you learn how you rank against other companies in your industry and find the best ways for surpassing their marketing initiatives. There are data collecting tools you can use to track how many retweets your competitors get or how many likes they receive on Facebook. Not only this but by using data you’ll be able to identify their customers and come up with new ways to attract them to your business.

It’s safe to say that every business owner’s wish is to improve their marketing efforts and get better ROI. And with so many other firms in the game, using data as a secret weapon can help you stand out from the crowd.

Dan Radak
Dan Radak is a marketing professional with ten years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.